[Ebook] ↠ The Real Toy Story Author Eric Clark – Pimply.info


The Real Toy Story The American Toy Business Is Massive, World Dominating, Cutthroat, Exciting, And Increasingly Willing To Sacrifice Our Kids In Its Frantic Rush For Profit And Yet, For All Its Rapaciousness, The Industry Is In The Business Of Delighting And Fascinating Our Children Toys Are One Of The Most Emotive Subjects In The World We All Remember Our Own Toys We Care Desperately About Those We Choose For Our Kids, Knowing These Objects Help Shape Children S Lives They Are Also A Constantly Newsworthy Item Every Christmas, Which Toys Are Hot And The Scramble By Parents To Grab Them Before The Stores Are Empty Is Front Page And TV Bulletin News The Real Toy Story Tells The Tales Of These Toys And Of The Vast, World Dominating 22 Billion American Industry That Creates Them The Rewards For Success Are Enormous A Top Toy Can Earn Billions H Ty Warner Shot Into Forbes S World S Richest People List With His Creation Of Beanie Babies The Price Of Failure Is Just As Huge The Battlefield Is Littered With The Corpses Of Once Successful Toy Companies Whose Multimillion Dollar Gambles Did Not Pay Off.It Is A World Of Contrasts The Real Toy Story Looks At Both Sides At Slinky, Elmo, Barbie, Transformers, And Their Creators, But Also At The Dark Side Of An Industry That Leads The Way In Cold Blooded Marketing Targeted At Children Parents Will Want To Learn About How This Seemingly Benign Industry Exploits, Sometimes Surreptitiously, The Many New Media Cable Television, The Internet, CD ROMs, Sometimes Even Invading The Playgrounds To Peddle Their Wares To Unsuspecting Young People.Perhaps Disturbingly, This Hard Hitting Book Examines The Vast Gap Between The Cuddly Image Of Toys And How Almost All Toys Destined For America Are Actually Produced In China Under Sweatshop Conditions.Today The Toy Industry Is In The Midst Of Rapid Change Tapping Into The Concern Millions Of Adults Have About The Toys They Choose For The Children In Their Lives, This Riveting Expos Is Essential Reading For Everyone Who Cares About Kids.



10 thoughts on “The Real Toy Story

  1. says:

    SUITABLE FOR AGES 13 TO 18 Reading through Eric Clark s The Real Toy Story one can t help wondering if whatever statutes refer to making false claims about a product apply to books Sub titled Inside the ruthless battle for Britain s youngest consumers almost the entire focus of the book is on the American experience As an investigative journalist perhaps C


  2. says:

    The writing and research are good, and the book is not uninteresting but I stopped reading because the workings of the toy industry didn t seem novel enough to spend so much time on The fact that the toy industry is gasp driven by lust for profits, of all things just didn t seem like news to me So toy execs fear disappointing shareholdersthan not serving the o


  3. says:

    A very fascinating look into a market I had not really thought about in a while Yes, I have considered buying a few nostalgic items with my big boy money, but I had not ever considered the inner workings of what is a deeply ruthless marke...


  4. says:

    Though the information was troublesome or maybe because of that very fact this is an interesting and important read for anyone who purchases toys with any regularity Fascinating and at times somewhat frightening.


  5. says:

    Esperaba algo mas por el titulo pero no fue tan malo, aprend cosas que no imaginaba, no estaba tan mal


  6. says:

    Part history primer, part expos , The Real Toy Story is a literary roller coaster ride Author Eric Clark, a former investigative journalist in the UK, offers up a robust, hard hitting look at the toy industry circa 2007 While some of his anecdotes are a dated now that changes that have occurred since the book was published, Clark s overarching descriptions of advertising tact


  7. says:

    The Real Toy Story tells the history of the toy industry along with the retail giants which have changed it over the years From Toys R Us to Wal Mart, this chronicles the rise, fall and subsequent revival of the toy industry It is, in parts, incredibly depressing to learn how money on research and development has been cut while companies try to repackage and reinvent tried and tr


  8. says:

    Fascinating insight to the toy industry, if not a bit unsettling As a parent, I have a vested interest in my kids toys and this book did give me pause regarding the psychological manipulation of children Good food for thought.


  9. says:

    A decent book on the American toy industry and the marketing machine that drives it Contains a monstrously depressing chapter on the overseas sweatshops which produce a large amount of America s playthings.


  10. says:

    This was pretty good, in the style of Fast Food Nation but not quite as well written and not quite as hard hitting But still very well worth the read It exposes the complicated and deplorable relationships between American toy companies and marketers and Chinese manufacturers.


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About the Author: Eric Clark

Is a well-known author, some of his books are a fascination for readers like in the The Real Toy Story book, this is one of the most wanted Eric Clark author readers around the world.